We start with your mission.
Positioning comes before ads, so every message sounds like your school.
Enrollment marketing for school leaders
Enrollment you canplan around.
We partner with heads of school and enrollment leaders to build a steady pipeline of families, from first search to first day.
Built for
- Heads of school
- Admissions and enrollment directors
- Boards and trustees
- Communications leads
Serving independent, Montessori, international schools and school networks.
The enrollment path
Where enrollment slips away
Every drop-off is a decision someone on your team can own and fix.
Family searches
A parent looks for a school like yours.
Drop-off: Unclear messageInquiry
They fill out your form and wait for a reply.
Drop-off: Slow follow-upTour
They visit and picture their child there.
Drop-off: No clear next stepApplication
They decide and start the paperwork.
Drop-off: Confusing processEnrolled
A new family joins your community.
Why education only
Enrollment is both a mission and a budget line.
Families choose a school with their heart first, and your leadership team has to make the numbers work. We help with both.
We plan around your school year and board calendar.
Open house, re-enrollment, budget season.
We report in numbers your board tracks.
Inquiries, tours, applications, enrollment, retention.
The plays
Everything it takes to win enrollment season.
Pick one play or run the full playbook. Everything works together and reports into one place.
A plan your leadership team can stand behind
A clear plan tied to your enrollment goals, your calendar and the families you most want to reach.
Qualified inquiries, not just clicks
Search and social campaigns that put your school in front of local families when they are actively looking.
A website that works as your best admissions tool
Fast, welcoming sites that make the next step obvious and rank when parents search for schools like yours.
Clear positioning your whole team can use
A guided session with your team to find what makes your school different, then say it in words families repeat.
Every inquiry answered fast and followed up well
Automated, human-sounding nurture that gets every inquiry a fast reply and a clear path to a tour.
Board-ready reporting, explained in plain language
One dashboard from ad spend to enrolled student, explained in plain language your board can follow.
How we work
How we run a play.
1
Scout
We audit your website, ads, data and admissions follow-up to find where families drop off.
2
Call the play
We build a plan around your goals and your calendar, with clear priorities and honest timelines.
3
Run it
We launch campaigns, content and automation, then tune them every week while the season is live.
4
Review the results
Every month we walk through what worked, what did not and what we are changing next, plus a short summary you can share with your board or leadership team.
Signature play
See your admissions experience the way a family does.
Our admissions secret shop puts us in a parent's shoes. We inquire, wait for a reply, ask questions and request a tour, then report exactly what a real family experienced.
An outside, objective view your team can act on, without pointing fingers at anyone.
- How fast and how warm your first response feels
- Whether follow-up continues or quietly stops
- How easy it is to book a tour and what happens next
Admissions scorecard
Illustrative exampleFirst responseStrong
Tone and warmthStrong
Answers to questionsRoom to grow
Follow-up cadenceMissed
Tour bookingRoom to grow
Next move: add a same-day text reply and a three-touch follow-up sequence.
Reporting
Reporting your leadership will actually read
One dashboard connects ad spend to inquiries, tours, applications, and enrolled students. Every month you get a plain-language summary for your leadership team and board.
Enrollment funnel
Sample dataMonthly summary Inquiries are up and tours are holding steady. The biggest gap is between inquiry and tour, so next month we are adding a same-day text reply.
Your move
Let's look at your enrollment picture.
Tell us about your school. Within 3 business days we'll send a free enrollment audit with the three biggest opportunities we see.